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Upwardly Global
Mock Campaign & Editorial Portfolio
Unlocking Potential Report Campaign
A 20-page strategic campaign promoting Upwardly Global's Unlocking Potential report — covering audience segmentation, organic and paid social strategy across LinkedIn, Instagram, Facebook, and X, platform-specific creative mockups, KPIs, and an A/B testing framework.
From Survival Jobs to Success: Saheed's Story
A narrative alumni profile tracing a Nigerian professional's path from factory floors and Uber shifts to IT Project Manager at Morgan Stanley — built from a raw video interview and shaped into publication-ready editorial for Upwardly Global's news blog.
20 pages
Campaign document
4 platforms
Social channels covered
~700 words
Editorial profile
Nonprofit
Immigrant workforce sector
ALL PROJECTS
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